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"I am 73 years old and I have been working out with John Dickson at Florida Fitness concepts for about 5 years. For several reasons I find this to be the best way for me to get regular exercise. Number 1, if I did not have a set time to work out, I probably would not do it at all. Number 2, working with a personal trainer, John knows exactly what I should and should not be doing with my exercise and sets my workouts so I am not doing too much or too little. For your exercise, I highly recommend a personal trainer and Florida Fitness Concepts with its friendly staff is a place I can highly recommend."
"I have been a client at Florida Fitness Concepts since May 1997. The environment is friendly, low-key, and non-threatening (not sexually charged). The equipment is state-of the art and well maintained. They have a balanced approach focused on diet, cardio, and weight training. Clients who have had the most success (I lost 24 pounds in 6 months) are those who are disciplined in all three of these areas."
"At 80 lbs. overweight and with an eating disorder out of control I needed to do something. I felt a personal trainer was the right approach for me. I was so self conscious about my weight that I would not join the YMCA or a large fitness center. I made an appointment at Florida Fitness Concepts in November of 1998. The small facility, friendly staff, and family atmosphere made me feel comfortable. At FFC I found an exercise facility where clients are focused on their health and getting in shape instead of checking each other out. I started training with Grady Kite who had recently moved to Orlando from Chicago. His motivation and encouragement made this transition an easy one. I was ready for a change. I followed my nutrition plan and exercise program with diligence, working out three days a week. The results were amazing. My weight started to melt off, losing about 11 pounds per month. Friends and co-workers instantly noticed a change and their compliments provided excellent motivation. By June I was ready to put on my swimsuit and head for the Greek Isles. With a weight loss total of 75 pounds, I am more productive with lots of energy. I FEEL GREAT. Thanks Florida Fitness!"
"While most people go to a trainer to lose weight, I was just the opposite. I always thought I was slender and could stand to gain a little bit of weight. Choosing to workout with a personal trainer was one of the best decisions I have ever made. Thanks to my trainer, William "Chill" James, I am in the best shape of my life at age 32. The results have been incredible! I look and feel my best ever. Chill has enabled me to workout at a level that would not be possible on my own."
"I came to John Dickson in September 2000 and asked him to be my Success Coach for the EAS Body-for-Life 12 week Body Transformation Challenge. I knew that John’s experience as a professional body builder would be valuable as I took on the BFL Challenge. I looked to John for weight training, and for cardiovascular and nutritional counseling, but what I got was a complete transformation of myself both inside2 and out. The thing that impresses me most about John is his complete honesty. He took my challenge participation very seriously and made sure I stayed on track, whether I wanted to or not. The reason I liked training at Florida Fitness Concepts is that all the trainers took and interest in my BFL Challenge and encouraged me along the way, even though they were not directly involved in my training. As a result of training with, and being consulted by John, I have lost 24 pounds of body weight, have taken my body fat percentage from 18.9% to 12.8%and my cholesterol level has gone from 231 ( very high) to 186 (normal) without medication. I have also gained muscle strength, muscle tone, and muscle definition. I have also improved my cardiovascular endurance so now I can do aerobic exercise for 60 continuous minutes. John helped me rediscover the inner strength I knew I had and helped me to develop the outer strength I have always wanted to have. For me, Florida Fitness Concepts is not just a place to work out with a trainer, it is a place that can transform your body and your mind. All you have to do is be committed to a goal and then trust in the experience that John Dickson provides. Together, you will reach your fitness goals and find out new things about your body and your mind."
" It has taken me a long time to realize that to be successful you must truly be successful in every area of your life. John Dickson trains the whole body. The mind and the physical being. I have trained with other trainers, but John has brought me to a whole new level. Although I have not lost any weight, my body fat has decreased by 6%. We have entirely changed my physique. I am stronger and leaner than I have ever been. The atmosphere at Florida Fitness is amazing, laid back and very fun. Even at 6:00am the trainers are ready to go and you leave having laughed your way through a very intense workout. I cannot say enough about this wonderful place or about John and his staff."
" I started working out at FFC as a result of a friend's recommendation and because it was conveniently located to my house. When I had previously worked out, I had always chosen a large "Bally style" type of place where I would get lost in the shuffle of people strutting their stuff for others…a place where the socialites frequented. I had never before experienced a smaller, more intimate gym where everyone knows your name and no one cares if you have on the latest in workout wear! Wow! What a pleasant difference. FFC trainers genuinely enjoy their clients company and each other’s. They substitute for each other to ensure that your workout objectives are met. Each of the trainers I have worked out with has a slightly different style, but have all clearly demonstrated that they have been well trained and are certified. They are not the "cookie-cutter" types. Each takes your personal goals, psychology and physiology into consideration in customizing just the right program for you and, of course keeping you motivated at the same time. And they’re very good at changing it up so you don’t lose interest. I’ll never again go to one of those meat markets…I’ve found the best, forget the rest!"
" I made my way to Florida Fitness Concepts more than two years ago on the recommendation of a friend. What a gift that turned out to be. I've lost thirty pounds and completely reshaped my body. More importantly, I've gained tons of self confidence about my body and my appearance. From the beginning, owner and trainer, John Dickson has been committed to my goals -- sometimes more than I am. Like most, I have a very stressful job. I look forward to my three hours a week with John as time carved out just for me. No matter how busy I get, I'm staying in great shape. During our time together, John gives me his undivided attention and shares his tremendous resources of positive energy. These days I have a spring in my step and a twinkle in my eye"
" I own my own business, and my job requires a lot of long hours on my feet, often 12-14 hours without a break. Prior to joining Florida Fitness Concepts and working out with one of their trainer's, Grady Kite, I had continual lower back pain, joint stiffness and decreased energy because of these long days. I did not have a scheduled work-out regimen, and it showed. Today, I am proud to say that although my work habits haven't changed, I no longer have back pain or general weakness. Because of the training I have done with Grady, my physical endurance and my overall strength and fitness has increased. Stretching exercises are stressed at Florida Fitness Concepts, and these have clearly contributed to my fitness improvement. I plan on remaining a client of theirs for many more years."
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