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If you wake up more exhausted than when you went to bed…

If daily stresses are taking their toll on your body…

If you wish you could stick with a healthy routine for more than a week…

… then let me be your engine for change. You can be a happier, healthier, more efficacious person right away!

What to Expect

Truly personal training. No cookie-cutter exercise routines. No inattentive or sloppy training. You can expect experienced and passionate guidance from a trainer devoting 100% attention to you. When you come in to meet me for the first time, we will sit down and determine exactly what you’re looking for from your experience at Florida Fitness. Whether you’ve got well-defined fitness goals, or just ready to take positive steps toward a healthier, action-oriented lifestyle, we will work together to effect real change in your life right away.

My Role

As your personal trainer, my job entails much more than simply giving you a great work out. I will work with you to constantly evaluate your progress and ongoing fitness needs. I will provide you with guidance on nutrition and healthy eating habits so you can maximize the results of our training sessions. I will take the guesswork and monotony out of your fitness regimen, and strive to keep our sessions fresh and energizing. Most of all, I will be a positive, reliable partner on your path to being a happier, healthier person.

Background

As the son of a power lifter, bodybuilder, and personal trainer, I’ve spent my entire life around the fitness world. In fact, I probably spent more time hanging around the gym as a child than most of the bodybuilders. While eating all of the junk foods every kid loves, I would joke with my dad about all of the chicken and tuna in his diet, and the endless hours he spent sculpting his body to perfection. I suppose I always considered “working out” to be something that was more about vanity and competition than health and well-being. Perhaps back then it was. Somewhere along the line, however, everything changed. First, I discovered that I loved to exercise. Even without considering all of the cosmetic, physical, and medical benefits, the stress-relief alone was enough to get me hooked.

When I turned sixteen, I expressed an interest in learning my father’s profession. I followed my dad around the gym for an entire summer, watching and learning. I hit the books and got certified as a fitness trainer, and by the next summer I had four clients of my own. For the next eight years, I came back every summer from school to train, growing each year both as a trainer and as a person. Just like my father, I have come to embrace fitness not only as a way to look and feel great, but also as a lifestyle that has as much to do with the mind as it does the body. After becoming grossly (but not regretfully) over-educated, I realized that I will never be as happy as when I am playing a part in making someone look, feel, and be a better person! So here I am, back at Florida Fitness, full-time and ready to help you make some real changes in your life.

Putting myself aside for a moment, I’d like to take a moment to describe the atmosphere that you’ll encounter here at Florida Fitness. I guarantee that you have never set foot in a fitness facility that is as positive, energetic, and comfortable as Florida Fitness. I know I haven’t. You won’t find pompous trainers flexing in the mirrors and talking down to their clients, or pretentious clients showing up dressed to impress rather than work out. What you will find is inspiring trainers who love what they do, and who take pride in helping people to realize their full potential.

Experience and Qualifications

  • 12 years experience as a personal fitness trainer.
  • In-depth knowledge of musculoskeletal anatomy.
  • Experience working with injuries and tension disorders.
  • Comprehensive repertoire of flexibility meneuvers, including both active and passive stretching techniques.
  • Training and experience in body fat assessment, body measurement, and fitness evaluation.
  • Extensive repertoire of functional fitness exercises, which emphasize the cooperation of multiple muscle groups to build a body that not only looks athletic, but also possesses real-world strength and balance.
  • Thorough understanding of proper nutrition principles, and 12 years experience putting them to work for clients. No fad diets, or temporary weight loss gimmicks. The guidance you receive will always be the path to a healthy lifestyle.

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Certifications & Professional Associations

  • National Health Club Association – Certified Personal Fitness Trainer
  • American Red Cross – CPR/AED Certified
  • American College of Sports Medicine (ACSM) Professional Member
  • IDEA Health and Fitness Association Member

Education

Duke University – B.A. Political Science / Markets & Management Studies
University of Florida Levin College of Law – Juris Doctor

Personal

I love philosophy, shiny gadgets, Duke Basketball, boxing, my beautiful wife, Lindsay, and my perfect daughter, Sadie.

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Rates

Personal Training (Includes nutrition monitoring and fitness assessments):

Initial Consultation - Complimentary
$35 per 1/2 hr 1-on-1 Training
$55 per 1 hr 1-on-1 Training
$70 per 1 hr 2-on-1 Training ($35/person)
Sessions are typically paid for 4 weeks, in advance, with a 5-week expiration.

Other services:

Total Fitness Makeover: $375 If working out on your own time is more your style but you need the guidance and accountability of having a trainer, ask me about my Total Fitness Makeover. I'll help you to set short and long-term goals, draft a complete training routine and nutrition plan, and guide you through your fitness transformation for 12 weeks, all for one flat fee!

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Contact Info

Jacob Dickson
phone: 407-407-0880 (M), 919-410-8525 (GV)
email: jake@jacobdickson.com
website: www.jacobdickson.com
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